Strategic advisory in cross-border operations or investments

Lan Tian Consulting advises top executives on how to achieve their overseas strategic objectives. We recommend them the best market entry strategy, we search reliable partners and we support them in their negotiation.

Example 1: A European high tech company (B2B2C and B2G)

Our Client’s goal was to enter the PRC market with several high tech solutions for B2B2C and B2G applications.
Lan Tian Consulting has produced an in-depth analysis of mainland Chinese market and regulation, and proposed 2 possible market entry strategies (a stand-alone and a partnership).
Following Client’s decision, Lan Tian Consulting has (i) managed a beta test of Client’s solutions in People’s Republic of China, (ii) negotiated with a potential partner on behalf of its Client and (iii) followed the implementation of the partnership agreement.

Example 2: A European Food & Beverage company

Our Client’s goal was to enter the PRC market with a specific low margin products which implied a local production.
Lan Tian Consulting has produced an in-depth analysis of mainland Chinese market and regulation, and proposed the most relevant market entry strategy (a joint-venture with a national mid-range player).
Following Client’s decision, Lan Tian Consulting has (i) supported its Client in its negotiation with the targeted partner and (ii) followed the implementation of the JV agreement.

Lan Tian Consulting makes business happen worldwide.